As I work on drumming up Press attention to an Arts Festival and build the website for the Business Leaders Forum, I reflect on the value of such pro bono work. Its work which might simply not be done or would be much more laboriously done by others, so in that sense its valued by the organisations concerned – especially if it is effective. For me as the worker ant or for my company, it is simply satisfying and enjoyable – which is what work should be. It may also reflect well on us, which is valuable. So everybody wins!
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