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	<title>Tom&#039;s space</title>
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	<description>Thoughts from a marketing mentor</description>
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		<title>Tom&#039;s space</title>
		<link>http://tomserpell.wordpress.com</link>
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		<item>
		<title>The success of mentoring</title>
		<link>http://tomserpell.wordpress.com/2013/01/08/the-success-of-mentoring/</link>
		<comments>http://tomserpell.wordpress.com/2013/01/08/the-success-of-mentoring/#comments</comments>
		<pubDate>Tue, 08 Jan 2013 17:25:30 +0000</pubDate>
		<dc:creator>sussexmentor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomserpell.wordpress.com/?p=134</guid>
		<description><![CDATA[I yield to noone in my admiration for [goof] mentoring. I hope that I deliver this and believe that over time I, like others, have made a real difference to a number of businesses. It is gratifying to find how much more commonly talked about mentoring has become since my days campaigning for it even [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomserpell.wordpress.com&#038;blog=16145018&#038;post=134&#038;subd=tomserpell&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>I yield to noone in my admiration for [goof] mentoring. I hope that I deliver this and believe that over time I, like others, have made a real difference to a number of businesses. It is gratifying to find how much more commonly talked about mentoring has become since my days campaigning for it even to be mentioned at all. I claim no credit for this &#8211; the campaign by East Mentoring Forum aka Mentfor was ahead of its time, perhaps. But I do hope that the quantity today is matched by quality and, particularly, by relevance of mentor to mentee.</p>
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		<title>Mixing business with&#8230;. politics</title>
		<link>http://tomserpell.wordpress.com/2012/04/08/mixing-business-with-politics/</link>
		<comments>http://tomserpell.wordpress.com/2012/04/08/mixing-business-with-politics/#comments</comments>
		<pubDate>Sun, 08 Apr 2012 13:16:08 +0000</pubDate>
		<dc:creator>sussexmentor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[principles]]></category>
		<category><![CDATA[society]]></category>

		<guid isPermaLink="false">http://tomserpell.wordpress.com/?p=128</guid>
		<description><![CDATA[It can be dangerous for employees to air their political views at work &#8211; or may seem so. Imagine espousing a radical left-wing viewpoint in front of your ultra-Conservative boss! Dare you? Of course you should be absolutely free to do so; your comptence is all that matters, is it not? Perhaps &#8211; but perhaps [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomserpell.wordpress.com&#038;blog=16145018&#038;post=128&#038;subd=tomserpell&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>It can be dangerous for employees to air their political views at work &#8211; or may seem so. Imagine espousing a radical left-wing viewpoint in front of your ultra-Conservative boss! Dare you? Of course you should be absolutely free to do so; your comptence is all that matters, is it not? Perhaps &#8211; but perhaps not too. Bosses (especially Tory-leaning ones in my experience) are as swayed by prejudice as anyone and some seem to regard liberalism as a sign of weakness of mental aberration, which may lead to unfortunate consequences for the well-meaning lefty employee. However, we should surely stick to our principles whatever the mindset of others. This can be difficult but princples are worth it. These may also guide how we do our work. Treating people with respect; ethical sales behaviour; concern for staff and community are all principled aspects which should not be compromised. So allow yourself to take some risks with your internal reputation and stick to your political princples and you will not onle be a better manager yourself but you will be able to sleep at night.</p>
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			<media:title type="html">tomserpell</media:title>
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		<title>Coalition Science &#8220;Policy&#8221;</title>
		<link>http://tomserpell.wordpress.com/2011/12/29/coalition-science-policy/</link>
		<comments>http://tomserpell.wordpress.com/2011/12/29/coalition-science-policy/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 10:46:04 +0000</pubDate>
		<dc:creator>sussexmentor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[dementia]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[research funding]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://tomserpell.wordpress.com/?p=126</guid>
		<description><![CDATA[So here is the equation: On one side are diseases which have a massive impact on individuals, society and the economy, like dementia; and teams of brilliant scientists striving to gain understanding of their structure and causes. On the other side are cuts to research funding and arbitrary prioritisation of projects with supposedly most rapid [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomserpell.wordpress.com&#038;blog=16145018&#038;post=126&#038;subd=tomserpell&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>So here is the equation:<br />
On one side are diseases which have a massive impact on individuals, society and the economy, like dementia; and teams of brilliant scientists striving to gain understanding of their structure and causes.<br />
On the other side are cuts to research funding and arbitrary prioritisation of projects with supposedly most rapid therapeutic potential.<br />
These do not balance. Therefore teams of scientists will miss out on essential grants; disband; fail to discover what they know to be essential; and the UK economy will suffer from the waste of their talent and loss of discoveries to overseas institutes. Brilliant. Well done Coalition.</p>
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		<title>Help wanted with Research</title>
		<link>http://tomserpell.wordpress.com/2011/12/09/help-wanted-with-research/</link>
		<comments>http://tomserpell.wordpress.com/2011/12/09/help-wanted-with-research/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 15:24:42 +0000</pubDate>
		<dc:creator>sussexmentor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[self-employment]]></category>

		<guid isPermaLink="false">http://tomserpell.wordpress.com/?p=123</guid>
		<description><![CDATA[A client is looking to interview individuals who harbour a secret desire to start their own business. They may be currently employed &#8211; or unemployed. Contacts will be treated in absolute confidence &#8211; but we would appreciate talking to you &#8211; or someone you know who fits the bill.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomserpell.wordpress.com&#038;blog=16145018&#038;post=123&#038;subd=tomserpell&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>A client is looking to interview individuals who harbour a secret desire to start their own business. They may be currently employed &#8211; or unemployed. Contacts will be treated in absolute confidence &#8211; but we would appreciate talking to you &#8211; or someone you know who fits the bill.</p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">tomserpell</media:title>
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		<title>Sympathy for Public Sector Managers</title>
		<link>http://tomserpell.wordpress.com/2011/11/30/sympathy-for-public-sector-managers/</link>
		<comments>http://tomserpell.wordpress.com/2011/11/30/sympathy-for-public-sector-managers/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 11:54:52 +0000</pubDate>
		<dc:creator>sussexmentor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[public sector]]></category>

		<guid isPermaLink="false">http://tomserpell.wordpress.com/?p=121</guid>
		<description><![CDATA[Wage freeze; higher pension contributions; huge job losses and public (Press) demonisation. These are the lot of public sector workers currently. One must feel for those responsible for managing them. How do you motivate people facing this sort of attack? It is a good thing so many of them a really committed and vocational. Lets [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomserpell.wordpress.com&#038;blog=16145018&#038;post=121&#038;subd=tomserpell&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Wage freeze; higher pension contributions; huge job losses and public (Press) demonisation. These are the lot of public sector workers currently. One must feel for those responsible for managing them. How do you motivate people facing this sort of attack? It is a good thing so many of them a really committed and vocational. Lets give them our support.</p>
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			<media:title type="html">tomserpell</media:title>
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		<title>Be honest &#8211; with yourself</title>
		<link>http://tomserpell.wordpress.com/2011/10/31/be-honest-with-yourself/</link>
		<comments>http://tomserpell.wordpress.com/2011/10/31/be-honest-with-yourself/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 15:10:02 +0000</pubDate>
		<dc:creator>sussexmentor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[honesty]]></category>
		<category><![CDATA[mentor]]></category>

		<guid isPermaLink="false">http://tomserpell.wordpress.com/?p=119</guid>
		<description><![CDATA[Honesty is said to be the best policy but why do I see so much unconvincing b******t from countless companies on Twitter, Facebook etc? Because people representing their businesses think that bigging things up will convince clients and others that everything is rosy and that theirs is therefore the supplier to deal with? Of course. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomserpell.wordpress.com&#038;blog=16145018&#038;post=119&#038;subd=tomserpell&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Honesty is said to be the best policy but why do I see so much unconvincing b******t from countless companies on Twitter, Facebook etc?<br />
Because people representing their businesses think that bigging things up will convince clients and others that everything is rosy and that theirs is therefore the supplier to deal with? Of course. But in misleading others is there not a risk that we mislead ourselves &#8211; that we respond to our own miscommunications by acting as if they were true and by failing to enlist the support which may really be needed. If you are honest about how your business is doing and its immediate prospects, would you deal with it yourself &#8211; or would you think &#8220;I need to do something differently&#8221;?<br />
Perhaps you lack someone with whom you can be honest and who will be honest back &#8211; but still on your side? That is what we mentors are for. Think about it &#8211; times are really tough &#8211; are things as great for you as you claim?</p>
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			<media:title type="html">tomserpell</media:title>
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		<title>Core Competence</title>
		<link>http://tomserpell.wordpress.com/2011/10/05/core-competence/</link>
		<comments>http://tomserpell.wordpress.com/2011/10/05/core-competence/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 14:23:48 +0000</pubDate>
		<dc:creator>sussexmentor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[competiveness]]></category>
		<category><![CDATA[Eastbourne]]></category>
		<category><![CDATA[ECENE]]></category>
		<category><![CDATA[elderly]]></category>

		<guid isPermaLink="false">http://tomserpell.wordpress.com/?p=117</guid>
		<description><![CDATA[When competing is tougher and trading is slow, we have two options: broaden our offering to attract more business; or focus on what we do best. I have to advocate the latter. A larger product range or attempted entry to new markets merely stretches resources whilst exposing us to stronger competitors. Focus on core expertise, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomserpell.wordpress.com&#038;blog=16145018&#038;post=117&#038;subd=tomserpell&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>When competing is tougher and trading is slow, we have two options: broaden our offering to attract more business; or focus on what we do best. I have to advocate the latter. A larger product range or attempted entry to new markets merely stretches resources whilst exposing us to stronger competitors. Focus on core expertise, on proven products or on deserved reputation is a surer platform for success. It is for this reason that I advocate that Eastbourne should become a Centre of Excellence in the Needs of the Elderly &#8211; ECENE &#8211; based on its long-established infrastructure and reputation; rather than being seduced by the idea that new, high-growth start-ups can generate the growth in a sexier way, when it has no source of such innovations nor reputation or logistics on which to build. It may be tough to stick to the kniting when sales are slow but this is more likely to be effective than ambulance chasing or copying what others, with different capabilities are doing.</p>
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		<title>This is long-term</title>
		<link>http://tomserpell.wordpress.com/2011/09/23/this-is-long-term/</link>
		<comments>http://tomserpell.wordpress.com/2011/09/23/this-is-long-term/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 16:05:37 +0000</pubDate>
		<dc:creator>sussexmentor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomserpell.wordpress.com/?p=115</guid>
		<description><![CDATA[Today&#8217;s trading conditions are highly unlikely to improve for the foreseeable future. Contentious? Whether or not you believe this, your business should be ready to survive and preferably thrive despite such depressing conditions. How you go about this depends on your unique situation. There are some options typicallly facing businesses in a downturn: retrench or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomserpell.wordpress.com&#038;blog=16145018&#038;post=115&#038;subd=tomserpell&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Today&#8217;s trading conditions are highly unlikely to improve for the foreseeable future. Contentious? Whether or not you believe this, your business should be ready to survive and preferably thrive despite such depressing conditions. How you go about this depends on your unique situation. There are some options typicallly facing businesses in a downturn: retrench or attack; save or spend. Its up to you &#8211; but please have a clear strategy and stick to it until you can see results or a change in external conditions. And if you need someone to talk all this through with &#8211; well, you can always try me. I have been there. Good luck.</p>
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		<title>Back to Work?</title>
		<link>http://tomserpell.wordpress.com/2011/08/30/back-to-work/</link>
		<comments>http://tomserpell.wordpress.com/2011/08/30/back-to-work/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 08:54:22 +0000</pubDate>
		<dc:creator>sussexmentor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[SMEs]]></category>

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		<description><![CDATA[Political pundits have been breathing sighs of relief that the UK economy is not back in recession. Whilst this is self-evidently good news, is it true in reality? Looking at retail figures and the number of empty shops in even propserous towns; looking at the near-impossibility of young people and those being chucked off IB [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomserpell.wordpress.com&#038;blog=16145018&#038;post=113&#038;subd=tomserpell&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Political pundits have been breathing sighs of relief that the UK economy is not back in recession. Whilst this is self-evidently good news, is it true in reality? Looking at retail figures and the number of empty shops in even propserous towns; looking at the near-impossibility of young people and those being chucked off IB finding the jobs they may want; and considering the economic state of those companies to which our SMEs are supposed to direct export efforts, and it is hard to see that we are anywhere but in recession. Yet Government persists in expecting SMEs to recruit more apprentices and staff. As a long-term advisor and mentor to SME owners, I would have to be painting the attractions of anything but doing this. Cash-flow is what will put companies out of business; and is heavily determined by the level of fixed costs they carry. Increasing staff costs is about the last thing they need unless they have sustainable growth expectations. Some do, happily; but most do not. SME owner should do what they would do at home in tough times and live within their means, ignoring Government.</p>
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		<title>Guardian Letter 050811</title>
		<link>http://tomserpell.wordpress.com/2011/08/05/guardian-letter-050811/</link>
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		<pubDate>Fri, 05 Aug 2011 08:27:44 +0000</pubDate>
		<dc:creator>sussexmentor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[http://www.guardian.co.uk/society/2011/aug/04/false-economy-of-cutting-charities<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomserpell.wordpress.com&#038;blog=16145018&#038;post=111&#038;subd=tomserpell&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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